A designer raised in print,
rebuilt in product.

I started in print at a small Cairo studio, where I learned that spacing is a moral position and that a grid is only as good as the decisions it forces you to make. I fell into product design when a client needed a website, and I never quite found my way back to paper.

Today I work mostly with early-stage teams — sometimes embedded as a founding designer, sometimes brought in for a quarter to lead a redesign or set up a system. I do my best work when the brief is ambiguous and the stakes are real.

I write code well enough to keep engineers honest, run my own research when I can, and care more about how a thing feels than how it photographs. The portfolio is on /work.